Save 15+ Hours Per Week on GTM Busywork

Free AI automation for sales, marketing, and growth teams. No coding required.

⚡ The Problem

You're spending too much time on repetitive tasks:

❌ 15+ hours/week manually researching leads and building prospect lists
❌ 10+ hours/week writing content drafts, emails, and social posts
❌ 8+ hours/week analyzing data in spreadsheets and building reports

That's 33+ hours per week NOT spent on strategy, relationships, and revenue.

✅ The Solution

Claude GTM Agents automates the busywork so you can focus on what matters:

For Sales Teams

Generate 100 qualified leads in 5 minutes (vs 20 hours manually)
Audit your pipeline in 10 minutes (vs 4 hours in spreadsheets)
Build email sequences in 5 minutes (vs 2 hours of writing)

For Marketing Teams

Create a month of content in 30 minutes (vs 30 hours of writing)
Plan 30 days of social posts in 20 minutes (vs 12 hours of planning)
Optimize SEO in minutes (vs hours of research)

For Growth Teams

Segment customers in 15 minutes (vs 2 days of SQL queries)
Design A/B tests in 10 minutes (vs 8 hours of calculations)
Predict churn and save at-risk customers (vs hiring a data analyst)

Average value saved: $25,000+ per user per year

🎯 How It Works

3 simple steps:

Install (2 minutes) - Add Claude Code and the GTM Agents marketplace
Describe (30 seconds) - Tell it what you need in plain English
Get Results (instantly) - Export to your CRM, publish, or take action

No coding. No complex setup. No credit card.

🚀 Quick Start

New to Claude Code?

👉 Complete Beginner's Guide - Install and run your first command in 10-15 minutes

Already Have Claude Code?

👉 Quick Start Guide - Add marketplace and start in 5 minutes

Want to See Examples First?

Popular Use Cases:

For Sales Teams:

Generate 100 Leads in 5 Minutes - Save 18 hours
Weekly Pipeline Health Check - Save 3 hours/week
Build a Cold Email Sequence - Save 2 hours per sequence

For Marketing Teams:

Create a Month of Content in 30 Minutes - Save 25 hours/month
Plan 30 Days of Social Media - Save 10 hours/month

For Growth Teams:

Segment Your Customer Base - Save 16 hours
Design an A/B Test in 10 Minutes - Save 6 hours per test
Predict and Prevent Churn - Save $2.3M+ in ARR

📚 Resources

Just Getting Started?

❓ FAQ - 50+ common questions answered
📖 Use Cases - 8 detailed guides with step-by-step instructions
🍳 Recipe Cards - Quick 2-5 minute tasks
💬 Join Slack Community - Get help from other users

💬 What Users Are Saying

"Cut my prospecting time from 20 hours to 2 hours per week. This is a game-changer for SDRs."

— Sarah M., SDR at TechCorp

"We generate 30 days of content in 30 minutes. Our marketing team is 10x more productive."

— Mike R., Marketing Manager at GrowthCo

"Predicted churn with 82% accuracy and saved $2.3M in ARR. Better than hiring a data analyst."

— Lisa K., Head of Growth at RetainCo

🎁 What's Included

67 specialized plugins with 92 AI agents, 52 business skills, and 20 workflow orchestrators

Built for:

💼 Sales Teams - Prospecting, pipeline management, call prep, deal analysis
📣 Marketing Teams - Content creation, campaigns, SEO, social media
📈 Growth Teams - Experiments, analytics, segmentation, retention
🤝 Customer Success - Onboarding, health scoring, expansion
⚙️ Revenue Operations - Process automation, forecasting, reporting

🎯 Key Features

Business-First Architecture: 67 plugins designed for non-technical users
Comprehensive GTM Coverage: Sales, marketing, growth, customer success, and RevOps
100% Agent Coverage: All plugins include specialized business agents
52 Business Skills: Specialized knowledge with progressive disclosure
Clear Organization: 24 categories tailored for business teams
Efficient Design: Average 3.2 components per plugin (follows Anthropic's 2-8 pattern)

📦 Installation

📝 Note: This assumes you already have Claude Code installed. Never used Claude Code? Go to the Complete Beginner's Guide instead.

Step 1: Add the Marketplace

Add this marketplace to Claude Code:

/plugin marketplace add gtmagents/gtm-agents

This makes all 67 plugins available for installation, but does not load any agents or tools into your context.

Step 2: Install Plugins

Browse available plugins:

/plugin

Install the plugins you need:

# Essential sales plugins
/plugin install sales-prospecting          # Lead generation with 5 outreach skills
/plugin install sales-pipeline             # Pipeline health, coverage, and inspection workflows
/plugin install sales-enablement          # Playbooks, launch plans, and reinforcement programs
/plugin install sales-operations          # Territories, capacity planning, compensation governance
/plugin install sales-coaching            # Call reviews, coaching plans, and cohort activation
/plugin install account-management        # Success plans, QBRs, and expansion workflows
/plugin install sales-calls               # Call briefs, live prompts, and analysis workflows
/plugin install enterprise-sales          # Pursuit orchestration, value stories, procurement workflows

# Marketing automation & lifecycle
/plugin install content-marketing          # Content creation with 6 writing skills
/plugin install email-marketing           # Email campaigns with 4 automation skills
/plugin install marketing-automation      # Workflows, lead scoring, and nurture automation (3 skills)
/plugin install social-media-marketing    # Social strategy with 5 platform skills
/plugin install social-media              # Channel strategy, community ops, and reporting system (3 skills)
/plugin install seo                       # Keyword research, on-page optimization, and technical fixes (3 skills)
/plugin install webinar-automation        # Webinar series planning + production
/plugin install video-marketing           # Creative production + analytics
/plugin install event-marketing           # Field events, sponsorships, and experiential programs (3 skills)
/plugin install customer-marketing        # Lifecycle, adoption, advocacy programs
/plugin install product-marketing         # Positioning, messaging, and launch enablement programs
/plugin install pr-communications         # Press releases, media outreach, and communications ops (3 skills)
/plugin install design-creative           # Brand strategy, creative production, governance
/plugin install brand-strategy            # Brand platforms, creative systems, and governance ops (5 skills)
/plugin install community-building        # Community strategy, programming, and advocacy systems (6 skills)
/plugin install marketing-analytics       # Attribution, ROI benchmarks, and pacing guardrails (4 skills)
/plugin install paid-media                # Conversion-driven paid strategy, activation, and optimization (3 skills)

# Content & documentation
/plugin install copywriting              # Conversion copy, brand voice guides, and testing playbooks (3 skills)
/plugin install technical-writing         # Documentation strategy, API references, release comms (4 skills)

# Customer success & lifecycle
/plugin install customer-success          # Health dashboards, adoption programs, escalation governance (4 skills)
/plugin install voice-of-customer         # VoC programs, insight synthesis, and advocacy activation (4 skills)

# Growth & analytics
/plugin install growth-experiments        # Experiment backlog, launch, and learning governance (3 skills)
/plugin install revenue-analytics        # Revenue insights with 4 analysis skills
/plugin install customer-analytics       # Customer intelligence with 4 segmentation skills
/plugin install product-led-growth       # Self-serve onboarding, PQL routing, and in-app experiments (4 skills)
/plugin install business-intelligence    # BI roadmap, data contracts, dashboards, and exec briefs (4 skills)
/plugin install partnership-development  # Partner strategy, co-selling, and co-marketing governance (4 skills)
/plugin install pricing-strategy         # Pricing & packaging design with 5 monetization skills
/plugin install competitive-intelligence # Competitive research, battlecards, and win/loss programs (4 skills)
/plugin install market-research          # Market sizing, qual labs, and quant surveys (4 skills)

# Data & signal infrastructure
/plugin install data-signal-enrichment   # Provider waterfalls, normalization, QA governance
/plugin install data-enrichment-master   # Master data enrichment orchestration with provider policies (4 skills)

# Industry solutions
/plugin install b2b-saas                 # Vertical POVs, land/adopt/expand orchestration, board-ready narratives (4 skills)
/plugin install e-commerce               # Conversion diagnostics, merchandising orchestration, retention programs (4 skills)
/plugin install healthcare-marketing     # HIPAA-compliant campaigns, patient journeys, regulatory workflows (4 skills)
/plugin install financial-services       # Trust communications, disclosures, and compliant product GTM (4 skills)
/plugin install edtech-growth            # Enrollment, curriculum partnerships, and student success programs (4 skills)
/plugin install manufacturing-sales      # Long-cycle pursuits, technical bids, and partner integrations (4 skills)

# Multi-agent orchestration
/plugin install campaign-orchestration        # Full campaign workflows
/plugin install abm-orchestration             # Account-based marketing
/plugin install lead-nurture-orchestration    # Automated nurture journeys
/plugin install product-launch-orchestration  # Launch governance
/plugin install content-pipeline-orchestration # Content planning to distribution
/plugin install analytics-pipeline-orchestration # Instrumentation to dashboards
/plugin install email-sequence-orchestration  # Lifecycle email sequencing
/plugin install sales-handoff-orchestration   # MQL→SQL routing + SLAs
/plugin install personalization-engine       # Decisioning and dynamic content
/plugin install social-scheduler-orchestration # Cross-network calendar execution
/plugin install seo-workflow-orchestration   # Keyword research to technical fixes
/plugin install revenue-forecasting-pipeline # Pipeline ingestion to exec forecast reporting
/plugin install community-orchestration      # Community programs, moderation, insights
/plugin install referral-program-orchestration # Incentive mechanics and fraud monitoring
/plugin install partner-co-marketing-orchestration # Joint campaigns with partners
/plugin install customer-journey-orchestration # CX mapping and remediation workflows
/plugin install customer-advocacy-orchestration # Reference sourcing + storytelling
/plugin install intent-signal-orchestration  # Signal ingestion, prioritization, activation
/plugin install renewal-orchestration        # Forecasting, plays, and retros for retention
/plugin install customer-feedback-orchestration # Surveys, synthesis, and roadmap routing
/plugin install loyalty-lifecycle-orchestration # Rewards design + engagement analytics

📚 Documentation

Learning Path

New Users (Start Here):

Getting Started Guide - Complete setup for beginners
Quick Start Guide - Your first commands and workflows

Intermediate Users:
3. Usage Guide - Commands, workflows, and best practices
4. Plugin Reference - Complete catalog of all 67 plugins
5. Business Skills - 52 specialized GTM skills

Advanced Users:
6. Agent Reference - All 92 agents organized by function
7. Architecture - Design principles and technical details
8. Contributing Guide - Build your own plugins and agents

🆕 What's New

Business Skills System (52 skills across 67 plugins)

Specialized knowledge packages following Anthropic's progressive disclosure:

Sales Development:

Prospecting (5 skills): cold outreach, social selling, lead qualification, discovery calls, objection handling
Pipeline Management (4 skills): CRM optimization, deal velocity, forecasting, territory planning
Sales Enablement (3 skills): battlecards, competitive intelligence, sales playbooks

Marketing Operations:

Content Marketing (6 skills): SEO writing, thought leadership, case studies, whitepapers, webinars
Email Marketing (4 skills): drip campaigns, segmentation, A/B testing, deliverability
Social Media (5 skills): LinkedIn strategy, Twitter growth, content calendars, engagement tactics

Growth & Analytics:

Growth Experiments (3 skills): hypothesis testing, statistical significance, experiment design
Revenue Analytics (4 skills): cohort analysis, LTV/CAC, attribution, forecasting
Customer Analytics (4 skills): segmentation, behavior analysis, churn prediction, NPS

→ View complete skills documentation

🔥 Popular Use Cases

Full Campaign Launch

/campaign-orchestration:launch-campaign "Q1 Product Launch Campaign"

Coordinates 8+ agents: content-strategist → designer → copywriter → email-marketer → social-media-manager → paid-media-specialist → analytics-engineer → campaign-manager

Sales Sequence Automation

/sales-prospecting:build-sequence --industry saas --persona "VP Sales"

Creates multi-touch outreach sequence with personalization, follow-ups, and triggers.

Content Pipeline Creation

/content-marketing:content-pipeline "thought leadership series on AI in sales"

Generates editorial calendar, blog posts, social snippets, and distribution strategy.

ABM Campaign Setup

/abm-orchestration:target-accounts --tier 1 --vertical "financial services"

Builds account-based marketing campaign with personalized content and multi-channel touchpoints.

📂 Plugin Categories

24 categories, 67 plugins tailored for GTM teams:

Core Sales (8 plugins)

🎯 Prospecting - lead generation, qualification, research
📊 Pipeline - CRM management, deal tracking, forecasting
🚀 Enablement - sales content, training, playbooks
🤝 Account Management - customer relationships, upsell/cross-sell
📞 Sales Calls - call preparation, recording analysis, follow-ups
💼 Enterprise Sales - complex deals, stakeholder mapping
🏆 Sales Coaching - performance improvement, skill development
📈 Sales Operations - territory planning, compensation, process optimization

Marketing Excellence (13 plugins)

✍️ Content Marketing - blog posts, ebooks, whitepapers
📧 Email Marketing - campaigns, automation, newsletters
📱 Social Media - strategy, content, engagement
🔍 SEO - keyword research, on-page optimization, link building
💰 Paid Media - Google Ads, Facebook Ads, LinkedIn Ads
🎥 Video Marketing - scripts, YouTube strategy, video SEO
🎤 Customer Marketing - lifecycle journeys, adoption programs, advocacy
🎨 Design & Creative - graphics, presentations, brand assets
📊 Marketing Analytics - attribution, ROI, dashboards
🎯 Product Marketing - positioning, messaging, launch plans
🤖 Marketing Automation - workflows, lead scoring, nurture tracks
📢 PR & Communications - press releases, media outreach
🎪 Event Marketing - webinars, conferences, field marketing

Growth & Revenue (9 plugins)

🚀 Growth Experiments - A/B testing, conversion optimization
📈 Revenue Operations - process automation, tech stack
💡 Customer Success - onboarding, retention, expansion
📊 Business Intelligence - reporting, dashboards, insights
🎯 Customer Analytics - segmentation, behavior, lifetime value
💰 Pricing Strategy - models, packaging, optimization
🔄 Referral Programs - design, implementation, tracking
🏢 Partnership Development - channel strategy, co-marketing
📱 Product-Led Growth - user activation, viral loops

Industry Specializations (6 plugins)

💻 B2B SaaS - vertical-specific strategies
🛍️ E-commerce - conversion optimization, cart abandonment
🏥 Healthcare Marketing - HIPAA compliance, patient acquisition
🏦 Financial Services - compliance, trust-building
🎓 EdTech Growth - student acquisition, retention
🏭 Manufacturing Sales - long sales cycles, technical selling

Strategic Operations (8 plugins)

🎯 Account-Based Marketing - target account strategies
🔄 Customer Journey - mapping, optimization, personalization
💭 Competitive Intelligence - analysis, battlecards, positioning
📊 Market Research - surveys, interviews, analysis
🎨 Brand Strategy - positioning, messaging, voice
🤝 Community Building - engagement, advocacy, user groups
📈 Demand Generation - lead gen, MQL/SQL optimization
🎯 Intent Data - signal processing, prioritization, activation

Data & Analytics (5 plugins)

📊 Data Enrichment - lead enrichment, firmographics
🔍 Lead Scoring - predictive models, qualification
📈 Forecasting - revenue prediction, pipeline analysis
🎯 Attribution Modeling - multi-touch, data-driven
📱 Customer Data Platform - unification, segmentation

Communication & Content (7 plugins)

✍️ Copywriting - ads, landing pages, emails
📝 Technical Writing - documentation, guides, FAQs
🎤 Presentation Builder - pitch decks, proposals
📧 Email Templates - outreach, follow-ups, newsletters
💬 Chat & Messaging - conversational marketing, chatbots
📚 Knowledge Base - help articles, tutorials
🎙️ Podcast Production - show notes, transcripts, promotion

Workflow Orchestration (19 plugins)

🔄 Campaign Orchestration - multi-channel campaigns
🎯 ABM Orchestration - account-based workflows
📈 Lead Nurture Orchestration - automated journeys
🚀 Product Launch Orchestration - go-to-market execution
✍️ Content Pipeline Orchestration - ideation to distribution
📊 Analytics Pipeline Orchestration - data collection to insights
📧 Email Sequence Orchestration - multi-touch lifecycle campaigns
🤝 Sales Handoff Orchestration - MQL to SQL process
🎯 Personalization Engine - dynamic content delivery
📱 Social Scheduler Orchestration - content calendar execution
🔍 SEO Workflow Orchestration - keyword research to optimization
📈 Revenue Forecasting Pipeline - ingestion to forecast refresh
🌐 Community Orchestration - programming, moderation, sentiment
🤝 Referral Program Orchestration - incentives, fraud controls, partner ops
🤝 Partner Co-Marketing Orchestration - joint campaign planning and attribution
🧭 Customer Journey Orchestration - research, mapping, remediation
⭐ Customer Advocacy Orchestration - references, case studies, councils
📡 Intent Signal Orchestration - ingestion, prioritization, and activation plays
🔁 Renewal Orchestration - forecasting, plays, and retrospectives for retention
🗣️ Customer Feedback Orchestration - surveys, insight synthesis, routing
🎁 Loyalty Lifecycle Orchestration - rewards modeling, member analytics, ops

🔌 Agent Skills - Cross-Tool Compatibility

GTM Agents skills follow the Agent Skills open standard, making them portable across multiple AI coding tools:

Tool	Status	How to Use
Claude Code	✅ Native	Skills load automatically from `plugins/*/skills/`
OpenAI Codex	✅ Compatible	Copy skills to `.codex/skills/` directory
Cursor	✅ Compatible	Reference skills in `.cursorrules` or project context
VS Code Copilot	✅ Compatible	Add skills to workspace context
GitHub Copilot	✅ Compatible	Include skills in repository for context

What Are Agent Skills?

A skill packages instructions, resources, and optional scripts so AI agents can perform specific workflows reliably. Each skill is a folder containing:

skill-name/
├── SKILL.md          # Required: instructions + metadata
├── scripts/          # Optional: executable code
├── references/       # Optional: documentation
└── assets/           # Optional: templates, resources

Skills use progressive disclosure - agents load only the name and description at startup, then read full instructions when the skill is activated.

Using Skills in OpenAI Codex

Codex loads skills from these locations (in order of precedence):

Scope	Location	Use Case
`REPO`	`$CWD/.codex/skills`	Project-specific skills
`REPO`	`$REPO_ROOT/.codex/skills`	Repository-wide skills
`USER`	`~/.codex/skills`	Personal skills across all projects
`ADMIN`	`/etc/codex/skills`	System-wide skills

To use GTM Agents skills in Codex:

# Option 1: Copy skills to your Codex skills directory
cp -r plugins/sales-prospecting/skills/* ~/.codex/skills/

# Option 2: Symlink the entire skills collection
ln -s $(pwd)/plugins ~/.codex/gtm-plugins

# Option 3: Use skill-installer for individual skills
$skill-installer gtm-agents/account-tiering

Invoking skills in Codex:

Explicit invocation: Use /skills command or type $ to mention a skill

$account-tiering Help me define T1/T2/T3 accounts for our ABM program

Implicit invocation: Codex automatically selects skills based on task description
```
I need to set up account tiers for our enterprise sales motion
```

Using Skills in Claude Code

Skills are automatically discovered from plugins/*/skills/:

# Skills load automatically when you install a plugin
/plugin install sales-prospecting

# Use skills by describing your task
"Help me with cold outreach best practices"
# → Claude activates the cold-outreach skill

# Or reference skills directly
"Using the account-tiering skill, help me define our ABM tiers"

Using Skills in Cursor

Add skills to your project context:

# Copy skills to your project
cp -r plugins/content-marketing/skills .cursor/skills/

# Reference in .cursorrules
echo "Use skills from .cursor/skills/ for GTM workflows" >> .cursorrules

Skills Index

The repository includes auto-generated skill discovery files:

File	Purpose
`skills-index.json`	Complete catalog of all 263 skills with metadata
`available_skills.xml`	XML format for agent prompt injection

Regenerate after adding/modifying skills:

python scripts/generate_skills_index.py --xml

Creating Custom Skills

Use the built-in scaffolding:

# Create a new skill
python scripts/scaffold_asset.py skill plugins/my-plugin/skills/my-skill --with-assets

# Validate your skill
python scripts/validate_skills.py plugins/my-plugin/skills/my-skill

Or create manually with this template:

---
name: skill-name
description: Description that helps agents select this skill
license: Apache-2.0
compatibility: Claude Code (or similar products)
metadata:
  author: your-name
  version: "1.0"
  category: sales|marketing|growth
---

# Skill Title

## When to Use
- Trigger condition 1
- Trigger condition 2

## Framework
1. Step one
2. Step two

## Templates
- See `assets/template.md` for...

## Tips
- Best practice
- Pitfall to avoid

For the complete specification, see agentskills.io/specification.

🏗️ Architecture Highlights

Business-Optimized Design

User-friendly - No technical knowledge required
Minimal token usage - Average 3.2 components per plugin
Composable - Mix and match for complex GTM workflows
100% coverage - All 92 agents accessible across plugins
Progressive Disclosure - Skills load only when needed

Model Optimization

58 Haiku agents - Fast execution for data processing and routine tasks
34 Sonnet agents - Complex reasoning for strategy and creative work
Orchestration patterns - Sonnet (strategy) → Haiku (execution) → Sonnet (optimization)

📁 Repository Structure

gtm-agents/
├── .claude-plugin/
│   └── marketplace.json          # 67 GTM plugins
├── plugins/
│   ├── sales-prospecting/
│   │   ├── agents/               # 4 prospecting experts
│   │   ├── commands/             # Lead gen tools
│   │   └── skills/               # 5 outreach skills (Agent Skills compliant)
│   ├── content-marketing/
│   │   ├── agents/               # 3 content experts
│   │   ├── commands/             # Content tools
│   │   └── skills/               # 6 writing skills (Agent Skills compliant)
│   └── ... (65 more plugins)
├── skills-index.json              # Auto-generated skills catalog (263 skills)
├── available_skills.xml           # XML format for agent prompt injection
├── docs/                          # Comprehensive documentation
├── scripts/                       # Validation and scaffolding tools
├── templates/                     # Reusable business templates
└── README.md                      # This file

🤝 Contributing

To add new agents, skills, or commands:

Identify or create the appropriate plugin directory in plugins/
Create .md files in the appropriate subdirectory:
- agents/ - For specialized GTM agents
- commands/ - For tools and workflows
- skills/ - For modular business knowledge
Follow naming conventions (lowercase, hyphen-separated)
Write clear activation criteria and comprehensive content
Update plugin definition in .claude-plugin/marketplace.json

Contributor Tooling

Scaffold templates quickly – copy the matching template into your target path:

python scripts/scaffold_asset.py agent plugins/new-plugin/agents/example.md
python scripts/scaffold_asset.py command plugins/new-plugin/commands/run-example.md
python scripts/scaffold_asset.py skill plugins/new-plugin/skills/example/SKILL.md

Pre-commit quality gates – Husky automatically runs scripts/validate_marketplace.py and scripts/smoke_test_plugins.py before every commit. Fix failures locally or set HUSKY=0 when running automation-only scripts.
Templates folder – templates/agent.md, templates/command.md, and templates/skill.md contain the canonical structure.
Documentation Updates – whenever assets change, update README + docs (usage guide, references) in the same PR to keep parity with the quality gates.
Maintenance Playbook – follow the cadence in docs/maintenance.md for weekly QA, monthly doc refresh, and quarterly governance reviews.
Change Log – see CHANGELOG.md for a summary of orchestrator + tooling milestones per release.

See Architecture Documentation for detailed guidelines.

📚 Resources

Documentation

This Repository

💬 Community

Join our growing community of GTM professionals:

💬 Slack Community - Get help, share wins, discuss features
🗣️ GitHub Discussions - Ask questions, share ideas
🐛 GitHub Issues - Report bugs, request features
❓ FAQ - 50+ common questions answered

📄 License

Apache License 2.0 - see LICENSE file for details.

☕ Support This Project

This project is free and open-source. If you find it valuable, consider supporting its development:

Your support helps:

🔧 Maintain and improve existing plugins
✨ Create new agents and skills
📚 Write better documentation
🚀 Keep the project sustainable and free

Built for GTM teams by GTM teams 🚀 Transforming how revenue organizations work with AI.