Ecommerce SEO Audit Skill

Professional ecommerce SEO audit skill for AI coding agents, developed by Auckland Shopify SEO Agency - Affilino NZ. This skill provides comprehensive SEO audits for online stores, covering product pages, collection pages, technical SEO, log file analysis, and competitor research.

Works with: Claude Code, Cursor, Windsurf, Cline, Codex, and other AI coding assistants that support skills.

Features

7 Specialized Audit Types - Technical, Product, Collection, Log Files, Competitors, Keywords, and Full Comprehensive audits
Competitor-Based Benchmarking - Data-driven content targets based on top 5 competitors' averages (not arbitrary word counts)
Ecommerce Issue Detection - Automatically flags thin category pages, duplicate product descriptions, faceted navigation duplicates, and out-of-stock mishandling
Enhanced On-Page Analysis - Detects duplicate titles, multiple H1 tags, missing product images, and thin content issues
Competitor Analysis - Analyze top 5 ranking sites for any keyword with detailed gap analysis
Log File Analysis - Crawl budget optimization and Googlebot behavior insights
Keyword Research & Mapping - Find opportunities and map keywords to pages
Real, Actionable Recommendations - Prioritized action plans with before/after examples
Three-Bucket Framework - Systematic approach covering Technical, On-Page, and Off-Page SEO

Installation

Install this skill using the skills manager:

npx skills add https://github.com/affilino/ecommerce-seo-audit-skill

This will launch an interactive installer where you can select which AI coding agents to install the skill to:

✅ Claude Code
✅ Cursor
✅ Windsurf
✅ Cline
✅ Codex
✅ Continue
✅ And more...

Start a Session

After installation, start your AI coding agent:

Claude Code:

claude

Cursor / Windsurf / Other agents:
Open your editor and start a new chat session.

Then invoke the skill in any session:

/ecommerce-seo-audit

Usage

Invoke the skill in your AI coding agent:

/ecommerce-seo-audit

Or provide arguments directly:

/ecommerce-seo-audit technical https://yourstore.com
/ecommerce-seo-audit product https://yourstore.com/products/example
/ecommerce-seo-audit competitor https://yourstore.com "running shoes"

Available Audit Types

Quick Technical Audit - Crawlability, indexability, and schema check
Product Page Audit - Deep analysis of product page optimization
Collection Page Audit - Category/collection page SEO review
Log File Analysis - Crawl budget and Googlebot behavior analysis
Competitor Analysis - Analyze top 5 ranking competitors
Keyword Research & Mapping - Find opportunities and map keywords
Full Comprehensive Audit - Complete audit covering all areas

Examples

Quick Technical Audit

/ecommerce-seo-audit technical https://mystore.com

Get a health score with top 3 critical issues and quick wins.

Product Page Audit

/ecommerce-seo-audit product https://mystore.com

Analyze 5-10 products with detailed optimization recommendations.

Competitor Analysis

/ecommerce-seo-audit competitor https://mystore.com "men's running shoes"

Analyze top 5 ranking competitors with actionable roadmap to outrank them.

Output Format

All audits provide:

Executive Summary - SEO health score, critical issues, and quick wins
Detailed Findings - Comprehensive analysis with data and examples
Prioritized Action Plan - CRITICAL, HIGH, MEDIUM, and LOW priority items
Expected Impact - Quantified traffic and revenue projections
Benchmarking - How you compare to competitors

Requirements

Any AI coding agent that supports skills (Claude Code, Cursor, Windsurf, Cline, etc.)
Internet connection for WebSearch and WebFetch tools
For log file analysis: Access to server logs (Apache, Nginx, or IIS format)

Who Should Use This

Ecommerce store owners (Shopify, WooCommerce, Magento, etc.)
SEO professionals managing ecommerce clients
Marketing teams optimizing online stores
Agencies offering SEO services

Developed By

Affilino NZ - Auckland Shopify SEO Agency

This skill was developed by the team at Affilino, a leading Auckland-based Shopify SEO agency specializing in ecommerce SEO audits and optimization for online stores.

Need Professional Help?

For assistance, customization, or professional SEO services:

Website: affilino.co.nz
Email: [email protected]
Specialization: Shopify SEO, Ecommerce SEO Audits, Technical SEO

Contributing

We welcome contributions! If you'd like to improve this skill:

Fork the repository
Create a feature branch (git checkout -b feature/improvement)
Commit your changes (git commit -m 'Add new audit feature')
Push to the branch (git push origin feature/improvement)
Open a Pull Request

Version History

v1.1.0 (2026-01-31) - Enhanced ecommerce audit features
- Added common ecommerce SEO issues detection (thin pages, duplicate content, faceted navigation)
- Competitor-based content benchmarking (data-driven word count targets)
- Enhanced on-page checks (duplicate titles, multiple H1s, missing images)
- Out-of-stock product handling strategies
- Faceted navigation duplicate detection
- Improved product/collection page analysis
v1.0.0 (2026-01-30) - Initial release
- 7 audit types
- Competitor analysis
- Log file analysis
- Keyword research & mapping

License

Support

If you encounter any issues or have questions:

Check the GitHub Issues
Contact us at [email protected]
Visit affilino.co.nz for professional support

Made with focus by Auckland Shopify SEO Agency - Affilino NZ

ecommerce-seo-audit