Marketing Skills

Brand identity, content creation, campaign planning, optimization, localization polish, outbound, and performance attribution. 10 skills.

Install

Installs via the skills CLI. Requires Node.js 18+. Auto-detects Claude Code, Cursor, Codex, Windsurf, Gemini CLI, or VS Code.

# Install the full marketing stack
npx skills add hungv47/marketing-skills

# Cherry-pick a single skill (any skill in the stack — these are just examples)
npx skills add hungv47/marketing-skills --skill copywriting
npx skills add hungv47/marketing-skills --skill seo
npx skills add hungv47/marketing-skills --skill humanize

# List available skills without installing
npx skills add hungv47/marketing-skills --list

# Target a specific editor
npx skills add hungv47/marketing-skills --agent claude-code

# Install globally (available in every project)
npx skills add hungv47/marketing-skills -g

See the root README for the full install reference.

Pipeline

Skills

brand-system — build a visual identity

Creates brand identity systems — color palettes, typography, design tokens, logo guidelines, voice definition, and component specs.

Use when:

• You're launching a product and need a cohesive visual identity before any marketing
• You want design tokens that ensure consistency across all touchpoints
• You need brand voice guidelines that content creators can follow

Not for: writing marketing copy (use content-create) or mapping user flows (use user-flow)

Produces: brand/BRAND.md + brand/DESIGN.md

---

imc-plan — plan the campaign

Creates integrated marketing plans — channel strategy, positioning, content calendar, budget allocation, and go-to-market timelines.

Use when:

• You're planning a product launch and need to decide where, when, and how much to spend
• You want a structured content calendar with channel-specific tactics
• You need to allocate budget across PLG and SLG channels

Not for: writing actual content (use content-create) or setting numeric targets (use funnel-planner)

Produces: .agents/mkt/imc-plan.md

---

content-create — draft marketing content

Drafts social posts, ads, emails, newsletters, blog posts, case studies, video scripts, and launch announcements in platform-native formats with A/B variants.

Use when:

• You need a specific content asset — a LinkedIn carousel, email sequence, blog post, or video script
• You want content drafted in the correct format for the target platform
• You need A/B variants for testing

Not for: editing existing text (use humanize) or persuasive headlines and CTAs (use copywriting)

Produces: .agents/mkt/content/[slug].md

---

copywriting — write persuasive copy

Headlines, hooks, CTAs, taglines, and full-page section copy with rubric scoring, annotations, and ranked alternatives.

Use when:

• You need a headline that stops scrolling or a CTA that converts
• You have existing copy that needs to be sharper, more specific, or more persuasive
• You want copy evaluated with a rubric and scored alternatives

Not for: full content assets like blog posts or emails (use content-create) or AI pattern removal (use humanize)

Produces: .agents/mkt/content/[slug].copy.md

---

lp-optimization — improve landing page conversion

Audits hero section, CTAs, social proof, objection handling, and page flow. Produces specific copy and structure change recommendations.

Use when:

• Your landing page isn't converting and you need a diagnostic
• You want a prioritized list of changes ranked by expected conversion impact
• You're preparing for a paid traffic campaign and want the page ready

Not for: A/B testing variants (use experiment) or full site SEO audits (use seo)

Produces: .agents/mkt/lp-optimization.md

---

seo — grow organic visibility

Technical audit, keyword research, AI/AEO optimization, programmatic SEO, competitor analysis, and app store optimization (ASO).

Use when:

• You want more organic traffic from search engines or AI answer engines
• You need a technical SEO audit of your site
• You want to build programmatic SEO pages at scale
• You need app store optimization for iOS or Android

Not for: landing page conversion (use lp-optimization) or writing content (use content-create)

Produces: .agents/mkt/seo-[mode].md

---

attribution — measure what's working

Maps marketing activities to business outcomes, evaluates channel ROI, identifies gaps in measurement, and recommends where to double down or cut spend.

Use when:

• You're spending on marketing and need to know what's actually driving results
• You want a KPI-to-initiative-to-content mapping for accountability
• You need to identify measurement gaps before scaling spend

Not for: setting new KPIs (use funnel-planner) or creating new content (use content-create)

Produces: .agents/mkt/attribution.md

---

humanize — make AI text read human

Strips AI patterns, injects brand voice, and compresses existing text. Targets 15%+ word reduction with zero idea loss.

Use when:

• You have AI-generated content that sounds robotic or generic
• You want to inject a specific brand voice into existing text
• You need to compress text for density without losing meaning

Not for: writing new content from scratch (use content-create) or crafting new copy (use copywriting)

Produces: .agents/mkt/content/[slug].humanized.md

---

cold-outreach — write cold outbound messages

Writes and evaluates cold outreach across email, LinkedIn (DM + connection note), Twitter/X (reply + DM), and platform proposals (Upwork, Fiverr, similar). Signal-based personalization, channel-specific craft, 5-dimension rubric scoring, automatic humanize terminal pass. Supports first-touch compose and inbound-reply handling.

Use when:

• You're writing a cold email, cold DM, or proposal and want it to read like a sharp human, not a template
• You need a reply to an inbound response (not-interested / no-budget / send-info / curious / qualified / later / hostile / ambiguous)
• You're doing services-sell, saas-sell, partnership-sell, or community-sell outbound

Not for: sourcing or list-building (start at "here's who I'm reaching"), campaign orchestration across many prospects (compose touches individually with prior-touches context), fundraise/hiring outreach (different norms), lifecycle/nurture emails (use content-create).

Produces: .agents/mkt/cold-outreach/[slug].md + [slug].rationale.md + [slug].critic-score.md

---

vn-tone — polish translated Vietnamese into native register

Post-translation polish for Vietnamese text. Detects translation giveaways (pronoun drift, missing sentence-final particles, literal idiom calques, passive-voice calques, corporate translationese, typography) and rewrites into one of four target registers: báo chí (news/formal), semi-casual (tech community/blogger), bro (Otofun or Voz forum casual), or pop-marketing (consumer marketing/lifestyle).

Uses a live-scraped corpus from VnExpress, Chinhphu.vn, Tinhte, Spiderum, Otofun, Voz, and Kenh14 as the register reference.

Use when:

• You have Vietnamese text that was translated from English (by AI, MT, or a non-native writer) and reads robotic
• You have native Vietnamese copy that needs register alignment (e.g., corporate voice that should be bro-community)
• You're localizing marketing copy and need the final polish before publication
• Your brand serves a Vietnamese audience and generic MT output won't land

Not for: translating from English to Vietnamese (use your preferred MT first, then this), writing new Vietnamese from scratch (use copywriting), or stripping AI patterns in English (use humanize first, then translate, then vn-tone).

Produces: .agents/mkt/content/[slug].vn-tone.md

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Cross-Stack

• brand-system, imc-plan, content-create, copywriting, lp-optimization, seo, cold-outreach read research/product-context.md from research-skills
• cold-outreach additionally reads research/icp-research.md for target persona pain language
• imc-plan and attribution read .agents/solution-design.md and .agents/targets.md from research-skills

License

MIT