SEOJuice Skills

SEO practitioner skills for Claude Code or any AI Agent. Data-driven workflows for keyword strategy, internal linking, content recovery, AI visibility, and technical SEO.

Built by SEOJuice — the SEO intelligence platform.

Installation

npx skills add calm-north/seojuice-skills

Skills

Skill	What it does
audit	Comprehensive SEO audit — technical, on-page, content, links, and competitive scoring
brief	Produce editor-ready content briefs with SERP analysis and SEO targets
find-keywords	Build a prioritized keyword list with intent mapping and opportunity scoring
fix-linking	Design and audit internal links — orphan pages, hub-and-spoke, anchor text
recover-content	Diagnose and fix pages losing traffic — refresh, consolidate, redirect, or retire
build-clusters	Build topical authority clusters from a seed keyword
diagnose-seo	Structured diagnostic for crawl, indexation, Core Web Vitals, and ranking issues
audit-speed	Deep Core Web Vitals audit with root-cause analysis
target-serp	Capture featured snippets, People Also Ask boxes, and rich results
beat-competitors	Turn competitor keyword data into a prioritized attack plan
build-links	Design link acquisition campaigns with prospect scoring and outreach
optimize-for-ai	Optimize for AI search engines — ChatGPT, Perplexity, Claude, Gemini
rank-local	Local SEO: GBP optimization, citations, reviews, NAP consistency
migrate-site	Domain or CMS migration without losing rankings

Usage

Invoke any skill by name:

/seojuice-skills:audit example.com
/seojuice-skills:brief "best project management tools"
/seojuice-skills:find-keywords

Or just describe what you need — Claude will pick the right skill:

> Run a full SEO audit on example.com
> Write me a content brief for "how to start a podcast"
> What keywords should I target for my SaaS blog?

Examples

Run a Full SEO Audit

> /seojuice-skills:audit example.com

Returns a 5-layer audit (technical, on-page, content, links, competitive) with a health score, critical issues, and a 90-day action plan.

Create a Content Brief

> /seojuice-skills:brief "best CRM for small business"

Analyzes the current SERP, maps search intent, builds a detailed outline with H2/H3 structure, sets SEO targets (word count, keywords, internal links), and defines what makes your piece better than what already ranks.

Find Keywords for a New Product

> /seojuice-skills:find-keywords
> My SaaS product is an AI writing assistant for marketers. We want to grow organic traffic.

Builds a tiered keyword universe (head, body, long-tail), classifies by intent, scores by opportunity, and groups into cluster seeds for your content roadmap.

Fix Internal Linking Issues

> /seojuice-skills:fix-linking example.com

Maps hub-and-spoke structure, identifies orphan pages, checks anchor text diversity, and produces a concrete link injection plan with specific source → target page pairs.

Recover Traffic on Declining Pages

> /seojuice-skills:recover-content
> Our blog post on "email marketing best practices" dropped from 2k to 500 clicks/month over 6 months.

Runs the decay triage framework — determines if the content is outdated, cannibalized, or if intent has shifted — and produces specific refresh, consolidation, or redirect actions.

Build a Topic Cluster from Scratch

> /seojuice-skills:build-clusters
> We sell project management software and want to own the "agile" topic.

Discovers subtopics, maps the pillar-spoke structure, scores existing coverage gaps, designs the interlinking plan, and sequences content production.

Diagnose Why Pages Aren't Ranking

> /seojuice-skills:diagnose-seo example.com

Works through 4 diagnostic layers (crawlability → indexability → renderability → signals) with specific checks at each layer and actionable fixes.

Audit Page Speed

> /seojuice-skills:audit-speed https://example.com/pricing

Runs LCP, CLS, and INP root-cause trees to pinpoint exactly why a page is slow, breaks down resource sizes, and prioritizes fixes by impact.

Target SERP Features

> /seojuice-skills:target-serp
> We want to win featured snippets for "what is SEO" and "SEO tools comparison"

Audits current SERP features for each keyword, determines which features are winnable, and provides formatting/schema markup instructions to capture them.

Plan a Competitive Attack

> /seojuice-skills:beat-competitors
> Our main competitors are ahrefs.com, semrush.com, and moz.com

Analyzes keyword overlap, scores each gap by winnability and business value, and produces a sequenced attack plan: quick wins, gap fills, and long-term plays.

Design a Link Building Campaign

> /seojuice-skills:build-links
> We have a SaaS tool with a free tier and a blog with original research.

Maps linkable assets, selects the best strategy (original research, broken link building, guest posts), scores prospects, and designs outreach sequences.

Optimize for AI Search

> /seojuice-skills:optimize-for-ai example.com

Audits AI crawler access, content extractability, brand entity signals, and produces an optimization plan for getting cited by ChatGPT, Perplexity, Claude, and Google AI Overviews.

Build Local SEO Presence

> /seojuice-skills:rank-local
> We're a dental practice in Austin, TX with 3 locations.

Audits Google Business Profile completeness, checks NAP consistency, builds a citation strategy for dental-specific directories, and plans review velocity.

Plan a Site Migration

> /seojuice-skills:migrate-site
> We're moving from WordPress to Next.js and restructuring all our blog URLs.

Produces a complete migration plan: redirect mapping, pre/post-migration checklists, monitoring schedule, and rollback criteria.

SEOJuice Integration

These skills work standalone — no account required. If you also have the SEOJuice Claude Code plugin installed, skills will reference your live SEO data for more precise recommendations.

# Optional: install the SEOJuice plugin for live data
claude plugin install seojuice

License

MIT